Ryan Trading Co.Portfolio of brands

Investment deck · Craft Irish Whiskey

Eight questions.
One answer.

Every question below has a number behind it. Scroll, and the tree answers itself.

↓ Scroll to begin

Irish Goodbye craft Irish whiskey bottle with a cream label, deep green type and a gold ship medallion

Node 01 / 08

Is Irish whiskey growing?

Fastest-growing brown spirit in the world for a decade straight.

YES01 of 08

15.0M cases

global cases, millions

20102024 · 15

Global Irish whiskey volume, 2010 → 2024 · ≈9% CAGR

Source: Irish Whiskey Association / IWSR category data, 2024

Node 02 / 08

Is the United States the prize?

One market takes eight times the next-best market's volume.

YES02 of 08

5.47M cases

Global markets

Where the world drinks Irish whiskey

Cases sold by market · 2024 · 9-litre cases

Largest market≈700k cluster

Markets 2–6 are approximate (≈700k); source: Irish Whiskey Association Global Trade Report, 2024.

Source: Irish Whiskey Association Global Trade Report, 2024

Node 03 / 08

Is US demand still expanding?

Irish whiskey keeps taking US shelf while flat categories give it back.

YES03 of 08

≈$1.2B

US supplier revenue, $B

20192024 · 1.2

US Irish whiskey supplier revenue, 2019 → 2024

Source: DISCUS Annual Economic Briefing, US Irish whiskey revenue

Node 04 / 08

Is the money at the premium end?

High-end and super-premium hold roughly half the category's value on a fraction of the volume.

YES04 of 08

48%

0%

of US whiskey value is high-end or above

Irish Goodbye is priced into that band, not under it

Source: DISCUS US spirits price-tier data, 2024

Node 05 / 08

Does the liquid stand up?

Small batch, triple distilled, non-chill filtered — craft specs, not a private label.

YES05 of 08

Triple distilled

Batch
Small batch
Distillation
Triple
Filtration
Non-chill filtered
Position
Craft Irish whiskey

Source: Irish Goodbye product specification

Node 06 / 08

Can it get shelf space?

Portfolio distribution relationships carry the brand into accounts a startup can't reach alone.

YES06 of 08

9 brands, one desk

Portfolio
9 brands
Route
Shared distributor network
Focus
US on-premise first
Leverage
One sales story, nine SKUs

Source: Ryan Trading Co. portfolio structure

Node 07 / 08

Do the unit economics work?

Premium pricing on craft volumes leaves margin the big green bottle can't defend.

YES07 of 08

60,000 cases

0 cases

Projected annual cases at maturity · illustrative figure

Source: Ryan Trading Co. projection, illustrative

Node 08 / 08

Is the team proven?

Operators who have built, distributed and sold drinks brands before this one.

YES08 of 08

Four operators

Chairman
Andy Wahl
President
David Matuschewski
Board
Daniel Armand Salinas
Board
Andy Bivona

Source: Ryan Trading Co. leadership

Eight yeses, one trunk

Growing category. Dominant market. Premium price. Proven operators.

Invest in Irish Goodbye.

Projected cases / yr
60,000
US market, 2024
5.47M cases
US share of world
≈65%

Become an investor

Take the last step.

Tell us how you invest and we'll send the full Irish Goodbye materials.

Sources

  • Irish Whiskey Association Global Trade Report, 2024 (market volumes; markets 2–6 approximate at ≈700k).
  • IWSR / Irish Whiskey Association long-run category volume, 2010–2024.
  • DISCUS Annual Economic Briefing (US supplier revenue and price-tier value share).
  • Company figures for Irish Goodbye — product specification and projected cases — are illustrative.
← Back to the brand