01
Martini
Cold, bracing, unadorned.
2½ oz vodka, ½ oz dry vermouth, lemon twist
Organic Vodka
Vodka done different.

The story
Certified organic, distilled clean, and finished Pacific-clear.
There is nowhere for a bad vodka to hide, so we obsessed over water and cuts instead of marketing.
Purity you can actually taste — which is to say, almost nothing at all, perfectly.
Projected cases sold / annual
0
Illustrative figure at maturity
In the glass
The pour
Martini, straight up
Three ways to enjoy
01
Cold, bracing, unadorned.
2½ oz vodka, ½ oz dry vermouth, lemon twist
02
The honest highball.
1½ oz vodka, soda, lime wedge
03
Copper mug optional, ginger mandatory.
2 oz vodka, ginger beer, ½ oz lime